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We all know that Flash video is everywhere these days but what surprises me is how little quality control appears to be applied to the footage that big brands push out these days. And I'm not talking about the content but the video itself. The production effort going into these clips is usually very high but what about encoding? Why do I see video which is not deinterlaced time and time again when it's so easy to fix? Aren't the companies behind this footage supposed to be professionals?

How do you spot intelaced video? Easy: "After compression there are lines in my movie".
Interlacing occurs when footage that is shot to be displayed on TV is put on the web without much thought going into the delivery medium. Tradional analogue TV systems such as PAL, Secam and NTSC display an interlaced picture which is made up of individual lines that are added to the screen in odd and even numbers. Without deinterlacing techniques, such an image can show very obvious signs of linear artifacts, especially in high motion sequences.

Examples:
Ikea Business. Nice big Flash video pieces but wait until somebody moves... It looks like this.

Will it Blend. Brilliant site, shame about the stripes (and the iPhone).

I know this article makes me sound like a know-it-all but interlacing artifacts are so easy to spot and mega easy to rectify. Most encoders require you to tick one box and that's it, job done.

Sorenson Squeeze: I think this tool's deinterlacing option is under the Filter Settings.

On2 Flix: Load a video into the tool, then under the file tab click Video Editor, then check the deinterlace checkbox.

Adobe Flash CS3 Video Encoder: Load a file, go to the Video tab, check the deinterlace checkbox (I believe this option is new to CS3).

In my opinion the deinterlace option should be a default. amateurs can be excused for not knowing this and quite honestly it's not a big problem for home movies. But Ikea? And pure video sites such as Will it Blend? Heck even the New York Times sported interlaced video for a while.

So next time your video looks stripy remember to deinterlace.

Comments
[Add Comment]
I didn't have much luck with deinterlacing filters....
Adobe Media encoder's one didn't change output video a signle bit on my tests.
Same goes for other commercial deinterlacing filters...
deinterlacing is not easy stuff and usually will compromise video quality... this is why sometimes you will "keep" the interlaced video, in order to mantain a better perceived quality. (interlacing is less annoying on slow moving videos)
# Posted By Dario De Agostini | 7/20/07 11:22 AM
I don't buy that. Someone like Ikea (or Ikea's web team) should be able to deinterlace the footage and encode to a decent quality. I put it to you that they did not in a million years leave the interlacing in there because they think it looks better. It doesn't.

I personally have never had problems with deinterlacing.
# Posted By Stefan | 7/20/07 11:40 AM
Here here, I totally agree, these corporations should most definitely be deinterlacing. I watched a fantastic hiphop video recently on a huge branded US site and it was completely ruined by the fact they had not deinterlaced, lines all over the shot.
# Posted By Simon Bailey | 7/20/07 12:04 PM
How do you deinterlace with server side encoding solutions like Flix engine 8 or ffmpeg + flvtool + lame.
# Posted By Nihil | 7/20/07 9:47 PM
i guess these tools must have a deinterlace commandline option
# Posted By Stefan | 7/20/07 10:00 PM
There is a line of code for Flix Engine that gets added to active deinterlacing.

FFmpeg I am not sure about

Joey
# Posted By Joey | 7/21/07 2:36 AM
Maybe buy a camera that shoots progressive - always looks better...
# Posted By bp | 7/21/07 7:15 PM
Here is another for the hall of shame
http://www.kanyewest.com/?content=video_stronger
(i'm daft punk deinterlace their footage kanye)
# Posted By Will Moindrot | 8/15/07 1:27 AM
Hay, thank you very much. This piece of advise has improved my project work immensely.

Much appreciated
# Posted By Bill Poutu | 9/2/07 10:48 PM
When using iMovie (6), when you export the video, you have to choose Quicktime, then Advanced options, and somewhere in the options choose "progressive video" (instead of interlaced). I know nobody asked, but in case someone does... ;-)
# Posted By Rafa | 10/6/07 8:09 PM
I came across this post because I was so displeased with the deinterlacing with Adobe Media Encoder CS4 that I was hoping to Google and find a fix. On my older version of a website I'm working on I used Windows Media video clips and the deinterlacing worked great and the clips look good.

With Adobe Media Encoder CS4, there isn't a selection to deinterlace the material, simply an option for field interpretation that can be set to progressive. So I set it to progressive and I still see interlace lines, and honestly I think it might look worse than if you leave it set to lower field first.

My newer clips that I've shot in HD at 24PN look phenominal since they never were interlaced, it is bumming me that all my older videos look so bad in comparison.

I'm encoding another clip right now and leaving the field interpretation set to lower field first. Perhaps media encoder will make it progressive on its own and then option is simply to tell it what the source material is.
# Posted By Brian Simons | 2/11/09 2:07 PM
agree that deinterlacing is awful in Adobe Media Encoder CS4. their own documentation says "deinterlacing is on by default" when encoding to flv, but it looks terrible. will try you tip about lower field first, though.
# Posted By ed | 2/20/09 6:43 AM